Sophie Blake
American mobile growth platform Digital Turbine announced on Monday that it has partnered with games marketing company Flexion to help developers boost their app discovery and revenue by growing their audience on alternative app stores offered by leading telecom companies.
Based in London, Flexion Mobile’s game distribution platform allows developers to easily take their titles to alternative app stores including Samsung Galaxy Store, Huawei AppGallery and Amazon Appstore.
The partnership will combine Flexion’s offerings with Digital Turbine’s alternative mobile growth suite DT Hub, which offers its customers ‘’a highly curated environment for premium app discovery’’.
The companies said in a press release that the deal will enable mobile game developers to create versions of their titles and get them on the DT Hub in a more effortless way.
Flexion CEO Jens Lauritzson said: “It is exciting to see the continued expansion of the alternative android ecosystem with some of the big carriers in the US getting back into the content business. This partnership with Digital Turbine has all the ingredients to succeed in terms of creating new revenue, distribution, and marketing opportunities for game developers beyond traditional app stores. Our services and customer bases complement each other well and we are excited to drive the next generation of game distribution services together with Digital Turbine.”
Matt Tubergen, Digital Turbine’s EVP of Global Partnerships and Corporate Development, commented: “Flexion is the clear market leader in providing mobile game developers with its unique services to acquire and monetize users in store-like environments. Together, we will extend this unique opportunity to our existing and new partners – and continue to grow. We are excited to explore the clear marketing and product synergies between us which will help boost the mobile ecosystem.“
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