Sophie Blake
Offering tools to build a website without knowing coding, Wix.com has now launched Branded App by Wix, an app building platform without the need for coding knowledge.
With this tool, which allows users to create and customize their own branded app without a single line of code, business owners are offered the opportunity to have a native mobile app in addition to a website and domain name, thus creating the integrity of the brand.
Store owners using native mobile apps are seeing an average 162% increase in transactions per site, according to Wix data. This means that native mobile apps are becoming increasingly important for brands in terms of acquiring and connecting with new customers and building brand loyalty.
“Users came to us with the need to create a native app that is branded with their name and logo,” said Ronny Elkayam, SVP of Mobile, App Market & Strategic Products at Wix. “Many of our users are businesses, and businesses have a desire to portray a situation that they are bigger than they are. They want to follow the big businesses that have native apps.”
With the new tool, business owners can customize the app icon, layout and content for product pages, booking services, forums and groups, chat functions, blogs and much more. The app building tool Branded App by Wix supports Wix users in all types of businesses, from fitness, restaurants, shops, blogs, forums and events.
Tools and features from existing Wix sites are automatically integrated to install the app. All activities from the app and the site are synchronized with the Wix control panel. It is possible to create apps for both iOS and Android on the platform.
Wix, which has 5 million paid users out of its 200 million users, states that it will add new features to the Branded App by Wix in the coming months to offer expanded customization and navigation options.
Those who register during the temporary presale, which is demanded $ 200 for monthly use, will use the product with a lifetime discount of 50%.
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