In-game advertising platform Bidstack raises $11 million

London-based in-game advertising and video game monetization platform Bidstack announced that it has raised $11 million in a funding round. 

The latest funding round includes a $6 million strategic investment from digital platform cybersecurity world leader, Irdeto, and brings Bidstack’s total funding to $42 million.

Founded in 2015, Bidstack has more than 80 staff across five international locations and is a public company listed on the London Stock Exchange. The company says this is the first strategic investment in Bidstack’s seven-year history and will be used to support the lead company’s US growth strategy following the recent hiring of Jude O’Connor as Chief Revenue Officer.

“I am pleased to share that we have secured our first strategic investment, from Irdeto B.V. Irdeto, part of the Multichoice Group, is established as one of the world’s leading cybersecurity businesses, with their gaming division Denuvo being trusted as a leading anti-cheat middleware across the world’s most celebrated gaming platforms and franchises. Irdeto’s positioning across the gaming and entertainment space will lead to many opportunities for our two companies to collaborate going forward, as strategic partners,” said James Draper, Founder and Chief Executive Officer at Bidstack. 

Bidstack says it has already run award-winning in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos, and works with world-leading game publishers such as Codemasters, and Take-Two Interactive.