Jordan Bevan
What is BeReal?
BeReal, of French origin, has been the favorite of the Z generation lately. The reason is that, as the name suggests, the social media app basically invites users to reality. Filters are never included in the app and you only have two minutes a day to post. This limited time is determined by BeReal itself. For this, you need to shoot from both the front and rear cameras at the same time after the notification is received on your phone. The fact that it is extremely instantaneous proves that the app is against perfectionism and the perception of popularity. The message that the app gives is as follows; “BeReal won’t make you famous. If you want to become an influencer you can stay on TikTok and Instagram.”
Company Overview
Release Date: 2020
Founders: Alexis Barreyat, Kévin Perreau
Headquarter: Paris, France
BeReal Usage Statistics (2024)
- As of January 2024, BeReal has 23 million daily active users, up from 20 million in August 2023. (Techcrunch)
- In February 2023, BeReal saw its daily active user numbers drop 48% from its October high. Reaching 20 million DAUs in October 2022, the app has since seen its daily active users drop to 10.4 million users. (Business of Apps)
| Year | BeReal DAUs |
|---|---|
| January 2024 | 23 million |
| August 2023 | 20 million |
| February 2023 | 10.4 million |
| October 2022 | 20 million |
| August 2022 | 10 million |
| July 2022 | 2.93 million |
| 2021 | 0.71 million |
- In January 2023, the app generated 3.3 million global downloads. As of April 2023, BeReal amassed around 90 million worldwide installs across the App Store and Google Play. Since March 2022, the US represented the majority of each month’s new downloads, followed by the UK at number 2. However, that changed in September when Brazil surpassed the United Kingdom as the second-largest market with just over 1 million downloads. (Sensor Tower)
- About 9 percent of BeReal’s worldwide Android installs opened the app every day in Q3 2022.
- In August 2022, BeReal was the top non-gaming app on the U.S. App Store, surpassing Facebook and TikTok.
- As of June 2022, BeReal amassed 27.9 million downloads, with almost 50% of which coming from the United States, followed by the United Kingdom, France, and the Netherlands.
- BeReal monthly active users increased from 921,000 in July 2021 to 21.6 million in July 2022.
| Year | BeReal MAUs |
|---|---|
| January 2023 | 50 million |
| August 2022 | 73.5 million |
| July 2022 | 21.6 million |
| 2021 | 0.92 million |
BeReal Funding Rounds
- In June 2021, BeReal raised $30 million in a funding round. A16z, Accel, and DST participated in the round.
- (May 2022) According to sources, BeReal closed a round of $60 million that values the company at around €600 million. (Techcrunch)
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