Appcharge secures $26M to revolutionize DTC solutions in mobile gaming

Appcharge, a direct-to-consumer (DTC) platform catering to mobile game developers, has announced a successful Series A funding round, raising $26 million. The investment underscores the growing demand for DTC platforms as game studios seek innovative ways to boost revenue and enhance player engagement. Appcharge’s solutions focus on streamlining in-game purchases through custom web stores, global payment systems, and SDK integrations, making it a game-changer in mobile game monetization.

The Series A round was led by Creandum, with contributions from Supercell, BITKRAFT Ventures, and Moneta Ventures, alongside existing investors like Play Ventures and Glilot Capital. Carl Fritjofsson, a general partner at Creandum, described Appcharge as a “Robinhood of mobile gaming,” highlighting its role in redistributing revenue from dominant platforms like Apple and Google back to game developers.

Appcharge is transforming how studios approach in-game monetization by offering comprehensive tools to sell items and virtual currency. Its platform supports over 500 payment methods and 80 currencies, giving game developers global reach without the need for costly, in-house DTC infrastructure. By prioritizing scalable growth, improved retention, and increased profitability, Appcharge appeals to game publishers navigating the evolving gaming landscape.

The company’s CEO, Maor Sason, highlighted the shift in the gaming industry: “New regulations targeting traditional app stores, paired with rising user acquisition costs, are driving publishers toward direct-to-consumer models. Appcharge empowers them to reclaim control, delivering more value to players while boosting revenues.”

With fresh funding, Appcharge is poised to scale its offerings and cement its leadership in the DTC space. The company aims to refine its white-label solutions and expand its reach, enabling more game studios to thrive in an increasingly competitive market.