Braze (formerly known as AppBoy) is a comprehensive customer engagement platform founded in 2011 by Bill Magnuson, Mark Germezian and Jon Hyrman. It’s headquartered in New York City, United States.
Among the world-renowned top brands that work with Braze are Microsoft, KFC, ABC News, Domino’s Pizza, iHeart Media, Postmates, GAP and Okcupid.
- Multi-Channel Messaging: Allows you to engage with your mobile audience through push notifications ( supports Apple Push Notification Service for iOS and Firebase Cloud Messaging for Android), in-app messages, emails by creating rich HTML messages, SMS and MMS.
- Its powerful user segmentation enables you to create user groups based on various filters of your choice such as their in-app behaviour, social data and demographic data, so that you can deliver even more customized messages.
- It offers real-time detailed data allowing you to know how your app engagement campaigns are doing and what you can do to optimize your results.
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