Android poised for rapid growth in 2024, surpassing iOS momentum, IDC says

Amidst the ever-evolving landscape of the smartphone market, Android is poised for substantial growth in 2024, reportedly outpacing Apple’s iOS by a significant margin.

While the iPhone has enjoyed a robust presence in the United States over the years, Apple has also witnessed notable expansion in the global market. Despite Android maintaining its status as the dominant operating system worldwide, its market share has faced some erosion in recent times.

According to insights from the IDC, Android is projected to experience remarkable growth compared to iOS throughout the year 2024. In an interview with CNN, Nabila Popal, IDC’s research director, highlighted that Android’s growth trajectory is anticipated to be twice as rapid as that of iOS in the current year. Apple has already encountered a 10% decline in sales in the first quarter of 2024, relinquishing the top position to Samsung, particularly due to dwindling sales in the Chinese market.

The resurgence of Samsung to the forefront is a noteworthy development in the smartphone industry. Popal further emphasized, “This year, we are expecting Android to grow at twice the pace of iOS,” underscoring the momentum behind Android’s ascent.

Meanwhile, Apple finds itself under scrutiny in the United States as the Department of Justice (DOJ) pursues a lawsuit alleging monopolistic practices associated with the iPhone. The lawsuit targets Apple’s perceived anticompetitive conduct concerning messaging platforms and the App Store, among other areas.

The legal challenges confronting Apple in its home market add a layer of complexity to its competitive landscape, potentially impacting its market dynamics in the coming years.

As Android accelerates its growth trajectory, fueled by diverse offerings from manufacturers and an expansive global footprint, the smartphone market continues to undergo transformative shifts. While Apple navigates regulatory hurdles and competitive pressures, Android’s ascendancy underscores the dynamic nature of the mobile industry, with implications for consumers and stakeholders alike.