Maya Robertson
London-based mobile advertising company Adludio has raised £4m investment from Mercia to drive further growth in the US and internationally.
Adludio offers innovative ad solutions for mobile-first brands to interact with consumers by mirroring the natural human behaviours associated with interfaces, such as swiping, dragging and tapping the screen.
“Mobile has become the primary means of consuming content, yet the majority of mobile advertising remains static,” said Jason Warren, Investment Director at Mercia. “Adludio is redefining mobile advertising and is recognised as a leader in the field. We are delighted to be backing the company on the next stage of its journey. The combination of established international traction and scalable technology alongside this fresh capital leaves the business in great shape to grow rapidly in the coming years.”
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Founded in 2015, Adludio now has 60 employees worldwide and has offices in London, Hong Kong, Taipei and Singapore, New York and Los Angeles. The company currently has a customer portfolio of blue chip brands including Nike, Chanel, Microsoft, and Jaguar Land Rover.
“We’re thrilled to be working with Mercia at such an exciting chapter in Adludio’s journey, as we bring the most immersive and creative mobile experiences to brands seeking to build memorable engagements with consumers,” Adludio CEO Paul Coggins said.
“Beyond raising significant capital, we were primarily focused on finding a strategic partner who shares our vision for Adludio’s international growth, and has the experience and track record for scaling digital businesses.” he added.
“Our successful launch into the US market gives us a deep confidence that we have the right team, product, clients and strategy in order to accelerate our growth more deeply into this market.”
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