Whatfix secures $125 million in Series E

Digital adoption platform Whatfix has raised $125 million in a Series E funding round aimed at accelerating its expansion and innovation efforts. The round was led by Warburg Pincus, with SoftBank Vision Fund 2 also participating, reinforcing confidence in Whatfix’s market dominance. The funding will support the company’s goals of expanding its global presence and enhancing its product suite through both organic growth and strategic acquisitions.

The latest funding round aims to allow Whatfix to deepen its footprint in key regions, including the United States, EMEA, and APAC. The company also plans to bolster its influence within the global public sector, aligning with its vision to revolutionize digital transformation processes across industries. Whatfix’s CEO, Khadim Batti, emphasized that the company has experienced unparalleled growth since its previous funding round in 2021, positioning itself as the leading DAP provider globally.

Since 2021, Whatfix has significantly expanded its product offerings and client base, with a 4.5X growth in annual recurring revenue (ARR). The company has attracted a prestigious roster of clients such as Arrow Electronics, Schneider Electric, and Avnet, while securing partnerships with tech giants like Microsoft and Salesforce. Whatfix’s innovative approach centers on a user-first methodology called “Userization,” where technology adapts to the needs of users rather than requiring users to adjust to the technology.

Incorporating cutting-edge GenAI across its product suite, Whatfix enables companies to enhance their ROI from digital tools. This user-centric experience empowers employees and organizations to optimize productivity and efficiency, thus maximizing the value of their technology investments.

According to industry analysts, Digital Adoption Platforms are set to play an increasingly pivotal role in helping businesses navigate digital transformation. Gartner’s 2023 Market Guide predicts that 70% of organizations will adopt DAPs by 2025, further solidifying their significance in driving business success. As the only DAP to have consistently ranked at the top of the Deloitte Tech Fast 500™ and recognized in multiple Gartner and Forrester reports, Whatfix has proven its resilience and innovation in this evolving space.

Investors remain confident in Whatfix’s ability to lead this transformation. Warburg Pincus Managing Director Narendra Ostawal praised the company for revolutionizing how organizations implement digital strategies, while SoftBank’s Narendra Rathi highlighted the sustained growth and innovation since its initial investment in 2021. Both investors expressed optimism about Whatfix’s continued expansion and influence in the global DAP market.

Whatfix’s solutions are trusted by over 80 Fortune 500 companies, including Mercedes-Benz, which has used Whatfix’s platform to streamline its CERTUS digital transformation. The company’s emphasis on customer support and product innovation has been lauded by partners like Accenture, where Whatfix’s AI-powered suite is helping optimize client workflows.

Whatfix’s ability to deliver tangible results is further underscored by its growing community of DAP experts. Since 2021, the company has trained over 4,100 specialists in digital adoption and remains committed to developing more talent as it continues to push the boundaries of digital transformation.

With offices in the U.S., India, and across Europe and Asia, Whatfix supports over 700 enterprises worldwide, including industry leaders like Microsoft, Shell, and Schneider Electric. Backed by investors like Warburg Pincus and SoftBank, Whatfix continues to transform how organizations adopt and utilize technology.