Sophie Blake
German-based marketing and communications agency 1SP Agency announced the acquisition of Renaissance PR, a UK-based communications agency specializing in the gaming industry.
Renaissance PR, formed in 2015 by Stefano Petrullo, caters to a diverse range of publishers, from independent to AAA, providing services such as product public relations, corporate communications, and comprehensive management and execution of both organic and paid influencer relations campaigns.
As part of 1SP Agency‘s endeavor to establish a comprehensive ‘superagency’ encompassing technology and gaming, Renaissance becomes the latest addition to a consortium of companies including MSM.digital, FLZR, and Studio CO2.
“By joining forces with Renaissance PR, we aim to strengthen our position as a comprehensive provider of top-notch communications services, offering clients a wider array of expertise and an even more extensive reach,” says Torsten Oppermann, Founder and CEO of 1SP Agency. “This addition marks a significant step in our journey of international growth. With over 300 talented individuals in our group and the capability to run campaigns in more than 29 languages, our reach and impact are truly global.”
Stefano Petrullo, the Founder and CEO of Renaissance PR, conveyed his excitement, emphasizing the alignment of values between Renaissance PR and the 1SP family. He remarked, “We’re excited to join the 1SP family, whose dedication to excellence mirrors our values of accessibility, transparency, and accuracy. This partnership enhances our global reach and combines our strengths, forming an unmatched force in communication and marketing services.”
Petrullo added, “It’s a moment of going full circle for us – from our humble beginnings to now being part of a bigger family of experts. This acquisition symbolises our dedication to providing our clients with the best-in-class services and reinforces our commitment to continuous innovation and growth while being agile in our day-to-day operations.”
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